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Why You Need Product Ranking ?

When A Castomer Coming To Amazon and Surch Keyword .Then They Are Showing Amazon First Page .When Castomer are Looking Your Product First Page So Castomer Vew Your Product and Order First.

How much does SEO cost? It’s the proverbial, “How long is a piece of string?” question. And if you think about it, this is not without good reason. SEO is not as easy to nail down as, say, sending out a direct mail campaign to 100 recipients. In some ways, it is not always as easy to measure, as many marketing activities may impact organic search traffic.

The cost of SEO is also directly related to the potential rewards. Ranking nationally for a highly prized keyword that may be £10 per click in AdWords will have far more costs associated with it than ranking for a locally oriented keyword. But even on a local level, there can be huge variability — and whether you want to rank in a state, county, city, town or micro-area like a borough or village will influence how difficult this will be. This, of course, influences the price of SEO for your unique situation.

In this post, I am going to look briefly at the benefits of organic search via SEO to better frame the question, how much does SEO cost? My goal here is to help you make an educated decision regarding how much you should be investing and how you measure results.

Whether you are a local business, small business, national business or even international business, I hope this guide will help you determine what your investment should look in organic search.

SEO prices: What determines cost?

SEO pricing has to consider the following variables:

• Situation. Where are you currently?
• Objectives. Where do you want to be?
• Timeline. How fast do you want to improve?

Only by looking at these three elements can any agency calculate how much SEO should cost for your business.

Let’s consider the following example:

• A local business site currently ranks in the 12th position for their main target keyword (and variations thereof).
• Competitors on first page have more links and higher authority metrics.
• Competitors have invested more in local SEO.

With this information, some metrics can be determined:

• An approximate amount of links
• An idea of how much work is needed on the local SEO front
• A rough timeline to achieve this

By analyzing a client’s current situation, understanding their objectives and determining the required timeline, we can calculate a price. There are lots of variables here, and we don’t always know what our competitors are doing, but an attempt should be made to calculate the level of work required and subsequent price.

And of course, the industry will in part determine costs. If you make $100 from a new customer, you can expect to pay less than if a customer is worth several thousand dollars. The marketplace, to some extent, regulates price (assuming the work is done properly). It is all about return on investment.

The last variable is maintenance and keeping your flag flying once visibility has been achieved. SEO is a moving target. You step up your game, and the competition does the same. It’s tough, and the best approaches need to be tailored to the unique situation and goals of the business.

High-quality SEO vs. cheap and nasty

Which brings us to the other key variable here: quality. A little story here may help illustrate the qualitative issues that still abound in the SEO industry.

This week, a local PPC client of ours called us up and detailed a sales call they had received from a local SEO firm. This firm was trying to sell them SEO and detailed the process that they would use to build backlinks. The gist of this process was to find relevant websites that had expired, buy those sites, and then place content on them that links to the target site.

  

Optimizing products to rank in Amazon's marketplace is very different compared with optimizing for Google, Bing or Yahoo, according to CEO Casey Gauss, 24, cofounded Viral Launch, a 23-person company based in Indianapolis.

"Sometimes the specifics on Amazon are counterintuitive to business logic," Gauss said. "Marketers don't realize that recognizable national brands could grow much easier on Amazon if they just put in the same effort that smaller private-label brands do."

Marketers from major brands typically think their brand power will drive sales on Amazon, so they don't optimize product listings and run campaigns in the marketplace as they would on Google, Bing or Yahoo search engines, he said. Their lack of knowledge and willingness to put in the effort creates a huge opportunity for third-party sellers to come in and dominate the space.

What Amazon is not ?

Amazon is not Google. Yes, there are similarities to Google in search. But Amazon is a selling marketplace and Google is a search engine. Philosophically, and practically, they are worlds apart.

Nonetheless, we can (and should) use our Google information on Amazon. Keywords and key phrases provide insight into consumer behavior, and, in that respect, Google is your biggest marketing ally.

The behavior of search doesn’t change because of the platform. It is important to know your keywords and Amazon gives us far more opportunities to use them.

Unfortunately, Amazon does not have a keyword tool. We have to use Google’s AdWords Keyword Planner to generate our high-traffic keywords on Amazon.

 
                                       

Testing keywords on Amazon

Amazon gives us clues to how valuable a keyword is. Amazon does it right in the search bar. Luckily, unlike Google, Amazon is not saving my searches. So once I begin to search, Amazon is showing me the valuable search terms. To reinforce that it isn’t saving my search history, I logged out.

My NuPeptin brand is anti-aging skin care products. I will use it as an example. Using the AdWords Keyword Planner, I know that “Anti-aging” is a popular search phrase on Google.

Once I begin to type “Anti” in Amazon’s search bar, I see the valuable search terms. When I complete the word “Anti” I see: “Anti-aging” at the top of the list with the hyphen; “Anti aging skin care kits” (no hyphen); and “Anti-aging serum.”

For those to appear befor